Swiss premium oral care
Gentle teeth whitening with a kick of freshness and bold flavours for an extra confidence boost.
Variants
Gentle teeth whitening with a kick of freshness and bold flavours for an extra confidence boost.
Popping colours to pimp up your bathroom
Lasting freshness thanks to menthol pearls
Natural whitening effect due to enzymes
Popping colours to pimp up your bathroom
Lasting freshness thanks to menthol pearls
Natural whitening effect due to enzymes
Sweet, icy fresh watermelon. Refreshing menthol. Feel the anticipation… like a little kid looking forward to a trip to the candy store. Love life. 'Be you'.
The formula - freshness, herbs, oral health
Fluoride is a must. Hydroxyapatite and glucose oxidase, along with natural ingredients, ensure an enzymatic whitening effect that’s gentle on your teeth. And xylitol, birch sugar, tastes sweet as it strengthens your teeth and tackles bacteria. Extracts of echinacea, bitter orange, devil’s claw and Indian pennywort enhance the toothpaste's overall composition. No SLS, no triclosan, no micro plastic. RDA approx 50. And the power beads? They contain a powerful dose of menthol.
The ingredient may be controversial for some people, but its effectiveness is undeniable. That’s why we say: go for a toothpaste that contains fluoride. This trace element has proven its worth in preventing cavities. It makes your teeth more resistant to acid attacks and prevents the proliferation of plaque bacteria.
How much fluoride?
In general, you find the fluoride content indicated in ppm (parts per million) on every toothpaste packaging. For adults, dental professionals suggest a toothpaste containing at least 1.000 ppm of fluoride. For younger children, it's best to opt for a children's toothpaste. All our toothpastes contain an age-appropriate amount of fluoride, with two exceptions: Enzycal zero and one of the kids' toothpastes.
Brushing our teeth with toothpaste has become a mundane part of our life for most of us. But toothpaste is, indeed, an additive rather than an unavoidable step in our daily oral hygiene routine. But there are certain situations when using toothpaste can be very helpful. Our toothpastes contain vital ingredients called fluoride, enzymes, and valuable herbal ingredients that strengthen your tooth enamel, remineralise the teeth, boost the natural power of saliva, prevent cavities, and—depending on the type of toothpaste—can also assist in removing extrinsic teeth stains.
Yes. All our toothpastes work wonderfully with both manual and electric toothbrushes. As they do not contain SLS, they do not foam that much. This means there is no foam that could cover the view of the teeth or hinder the mechanical cleaning process and the hydrodynamic effect.
Yeah, you read that right. This is one of the surprising varieties of our fabulous Be you toothpaste— in an alcohol-free version, of course. But there’s more. Six extraordinary flavours, including Apple and Aloe Vera or Blackberry & Liquorice. Discover the world of toothpastes beyond boring mint flavour.
Swiss premium oral care